2023 Toyota Prius Trim Levels and Standard Features Explained
The Toyota Prius debuts as a newly revamped vehicle for the 2023 model year. This new Prius is engineered for style, performance, and efficiency with a sporty new external design, a redesigned interior, and an amplified hybrid powertrain. Without making any concessions, it is the hybrid reborn.
This brand-new 2023 Toyota Prius has dynamic styling and a form that is inspired by a coupe, and it is designed to win drivers’ hearts at first sight. Its streamlined appearance, low roofline, smooth body panels, and wider rear are proportionately balanced by optional 19-inch wheels, and the interior has a clean, contemporary design mixed with high-tech displays and ambient lighting. It’s a modern, sporty new Prius all around, designed to stimulate the senses.
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2023 Toyota Prius Trim Levels
Three trim options, LE, XLE, and Limited, are offered for the 2023 Toyota Prius. A 2.0-liter engine and two electric motors work together in each vehicle’s hybrid powertrain to provide a combined 194 horsepower. For all three trims, front-wheel drive is the default while all-wheel drive is an option. Power rises to 196 hp with AWD, a modest gain.
2023 Toyota Prius Standard Features
Now let’s go over the MSRP, standard features, and available packages for the 2023 Toyota Prius trim levels starting with the base model LE which has a starting MSRP of $27,450.
2023 Toyota Prius LE – $27,450
The Prius lineup kicks off with the LE trim level, which comes standard with the following features:
DRIVETRAIN
- 2.0L 4-Cylinder Gas/Electric Hybrid Engine (194 hp / 139 lb-ft)
- Electronically controlled Continuously Variable Transmission
- Automatic Electric Parking Brake
- Front-Wheel Drive
EXTERIOR
- LED Daytime Running Lights with an on/off feature
- Bi-LED projector headlights with Automatic High Beams and auto off
- Heated power outside mirrors with folding feature
- LED taillights and stoplights
- 17-inch alloy wheels with wheel covers
- Washer-linked variable intermittent windshield wipers
- Power windows with auto up/down
INTERIOR
- Fabric-trimmed seats
- 6-way adjustable driver and front passenger seats
- SofTex-trimmed tilt/telescopic steering wheel
- Center console with armrest and storage compartment
- 60/40 split fold-down rear seats with center armrest
- Single zone climate control system with dust and pollen filter
- 7-inch Multi-Information Display
- Six USB-C charge ports
- Integrated backup camera display
- Extendable dual sun visors with illuminated vanity mirrors
- Cargo area tonneau cover
- Rear dome light and cargo area light
- Two front cup holders
- Two front and two rear bottle holders
AUDIO
- Six-speaker sound system
- 8-inch Toyota Audio Multimedia touchscreen
- Wireless Apple CarPlay & Android Auto
- SiriusXM with a 3-month Platinum Plan trial subscription
SAFETY
- Blind Spot Monitor with Rear Cross-Traffic Alert
- Hill Start Assist Control
- Rear-Seat Reminder
- Engine immobilizer
- Tire Pressure Monitor System
Toyota Safety Sense 3.0
All 2023 Toyota Prius trim levels come standard with Toyota Safety Sense 3.0, which is a suite of active safety features that include:
- Pre-Collision System with Pedestrian Detection
- Full-Speed Range Dynamic Radar Cruise Control
- Lane Departure Alert with Steering Assist
- Lane Tracing Assist
- Road Sign Assist
- Automatic High Beams
- Proactive Driving Assist
2023 Toyota Prius XLE – $30,895
The XLE trim level comes with the following additions to the LE, and it has a starting MSRP of $30,895.
EXTERIOR
- Automatic High Beams with auto on/off
- 19-inch alloy wheels
- Rain-sensing variable intermittent windshield wipers
INTERIOR
- SofTex-trimmed front seats with seatback pockets
- 8-way power adjustable driver’s seat including power lumbar support
- Heated front seats
- Heated steering wheel
- Smart Key System on front doors and trunk with Push Button Start
- Remote keyless entry system with lock, unlock, and panic functions
- Wireless smartphone charging with charge indicator light
- Auto-dimming rearview mirror with HomeLink
SAFETY
- Front and Rear Parking Assist with Automatic Braking
Available Packages
Available packages for the XLE include a:
- 12.3-inch touchscreen
- Panoramic glass roof
- Smartphone key capability (use smartphone as a key to enter/drive the vehicle)
2023 Toyota Prius Limited – $34,465
The most expensive trim level, Limited, has a starting price of $34,465. All of the standard features of the LE and XLE are included in the Limited, in addition to the following:
EXTERIOR
- Power back door
INTERIOR
- Driver memory seat with two settings
- Heated and ventilated front seats
- Digital Key System (enables the smartphone to be used instead of a physical key)
AUDIO
- 12.3-inch Toyota Audio Multimedia touchscreen
- 8-speaker JBL Premium Audio with an amplifier
Available Packages
The Limited can further be optioned with a:
- Digital rearview mirror
- Heated rear seats
- Automated parking system with Panoramic View Monitor
Which 2023 Toyota Prius Trim Level to Buy
If you are looking to purchase a 2023 Toyota Prius, my suggestion is to go with the XLE trim level because it offers the best value. In comparison to the LE trim level, this one comes standard with some enticing upgrades, such as keyless entry, heated front seats, and upholstery made of synthetic leather. Although it is not required, you should seriously consider purchasing an XLE model with the optional 12.3-inch touchscreen that is located in the center console.
Paint Colors
Lastly, let’s go over the paint colors for the 2023 Toyota Prius trim levels. There are 6 available colors.
- Cutting Edge
- Guardian Gray
- Midnight Black
- Supersonic Red
- Wind Chill Pearl
- Reservoir Blue
Wrapping Up
Okay, that’s it. I’m going to wrap this up. I went over the MSRP, standard features, available packages, which trim level to buy, and the paint colors for the 2023 Toyota Prius trim levels. If you found this article helpful, informative, or entertaining, please like, share, and subscribe to my YouTube car channel.
2023 Toyota Prius Image Gallery (40 Pictures)
Look through the interior and exterior 2023 Toyota Prius image gallery (40 pictures) to get an idea of what this reborn hybrid could look like in your parking spot today, and imagine how much fuel efficiency it would provide.
