2023 BMW 3 Series Trim Levels and Standard Features Explained
The 2023 BMW 3 Series is the epitome of sporty driving pleasure, setting the standard in the premium midsize segment. With over 45 years of global success, the 3 Series is the heart of the BMW brand. The 2023 model brings a new level of appeal with precise design modifications, a newly designed cockpit with BMW Curved Display, and a progressive new interior design.
2023 BMW 3 Series: Ultimate Driving Machine
EXTERIOR
The exterior design of the 2023 BMW 3 Series is undeniably sporty and unmistakably BMW. The front and rear aprons now have a sporty new design as standard. The characteristic BMW kidney grille and twin headlight accents have also been meticulously redesigned. The front apron emphasizes the sporting mission of the new BMW 3 Series with its crisply structured surfaces, dynamic lines, and large air intakes. The redesigned headlights and kidney grille also give the car a strong visual presence.
INTERIOR
The interior of the 2023 BMW 3 Series has been treated to a comprehensive update. The new interpretation of the brand-typical driver focus is embodied by the large BMW Curved Display. This cutting-edge cockpit design has progressive digitalization at its heart and enables the number of buttons and controls to be significantly reduced in favor of touch and voice control. The interior offers generous amounts of space, modern functionality, a high level of acoustic comfort, high-quality materials displaying exquisite workmanship, and advanced digital services.
TECHNOLOGY
The 2023 BMW 3 Series leads the way into the digital future with powerful connectivity and data processing capabilities, plus intuitive interaction between driver and vehicle. The new BMW Operating System 8 offers many more options for drivers to enjoy easy, intuitive, multimodal control of vehicle, navigation, infotainment, and communication functions, as well as digital services. The BMW Intelligent Personal Assistant gains new skills, with instructions in natural speech now being used to adjust the climate control or open or close a side window or the sunroof.
COMPETITION
The 2023 BMW 3 Series finds itself in a highly competitive segment, going head-to-head with some of the most respected names in the luxury car market. Key competitors include the Mercedes-Benz C-Class, known for its luxurious interiors and smooth ride, and the Audi A4, which boasts advanced technology and a reputation for solid performance. The Lexus IS is another rival, offering a blend of comfort, reliability, and an engaging driving experience. Despite the fierce competition, the BMW 3 Series continues to distinguish itself with its sporty driving dynamics, advanced technology, and premium design, maintaining its position as a leader in the premium midsize segment.
2023 BMW 3 Series Trim Levels
The 2023 BMW 3 Series offers a diverse range of trim levels to cater to various driving preferences. These include the 330i, 330e, M340i, M3, and the top-of-the-line M3 Competition. With the exception of the M3, all trim levels offer the option of xDrive all-wheel drive, providing enhanced traction and performance across different driving conditions.
STANDARD FEATURES
Now let’s go over the MSRP, standard features, and available packages for the 2023 BMW 3 Series trim levels starting with the core model 330i which has a starting MSRP of $43,800.
2023 BMW 3 Series 330i – $43,800
The base trim 330i comes reasonably well equipped with:
PERFORMANCE AND EFFICIENCY
- 2.0-liter Turbo 4-cylinder engine (255 hp)
- 8-speed Sport Automatic transmission with Sport and Manual shift modes
- Driving Dynamics Control with selectable drive modes
- Auto Start-Stop function
HANDLING, RIDE, AND BRAKING
- 5-link rear suspension
- Double-pivot-type front suspension with anti-roll bar
- Lightweight, 4-wheel ventilated disc brakes
- Dynamic Brake Control
- Dynamic Stability Control
EXTERIOR
- 18″ Double-spoke Refined Silver wheels, style 796
- all-season run-flat tires
- Power-folding, heated side mirrors
- Shadowline exterior trim
INTERIOR TRIM
- SensaTec Upholstery
- Anthracite Headliner
- Open Pore Fine Wood Oak Grain trim
- Floormats
CONNECTIVITY
- Connected Package Professional
- Apple CarPlay and Android Auto Compatibility
- Remote software upgrade capable
- BMW ConnectedDrive Services
- Enhanced USB and Bluetooth plus Smartphone Integration
AUDIO SYSTEM
- HiFi Sound System with 205-watt digital amplifier and 10 speakers
- SiriusXM with 360L + 1 year Subscription
INSTRUMENTATION AND CONTROLS
- Live Cockpit Plus WITH BMW Curved Display
- 12.3″ Instrument cluster
- 14.9″ Central information display
- iDrive 8 system
- Dynamic Cruise Control
- Tire Pressure Monitor
- Rear-window defroster
- Bluetooth wireless technology
COMFORT AND CONVENIENCE
- Rear-view Camera
- Advanced Vehicle & Key Memory
- Multi-color, adjustable ambient lighting
- 2-way power glass moonroof with sliding interior sunshade
- Tilt/telescopic steering wheel
- Electric interior trunk release
- Universal garage-door opener
- 40/20/40 split fold-down through-load rear seats
- Multi-zone Climate Control
- Automatic-dimming rear-view mirror and driver’s-side exterior mirror
- Rain-sensing windshield wipers
- Power front sport seats with memory for driver’s seat and mirror
SAFETY AND SECURITY
- Anti-theft alarm system
- Automatic high beams
- BMW Assist eCall
- Programmable LED Daytime Running Lights
- LED Headlights
- Active Guard, with:
- Frontal Collision Warning
- Automatic City Collision Mitigation and Braking
Available Packages (core models)
There are eight available packages for the core model 330i.
M Sport Package
The design features available as part of the M Sport Package for the new BMW 3 Series are more expressive and powerful than ever. Chrome accents highlight the double bars on the BMW kidney grille. The large central air intake features hexagonal contours and a honeycomb pattern and projects confidently from the front apron. Deeply recessed air curtains at the outer edges of the front end accentuate its width.
The M Sport-specific rear apron has been revised and features vertical reflectors at the outer edges and a large diffuser element in the center, clearly signaling the 3 Series sporting instincts.
The M Sport package also features M Sport suspension, variable sport steering, and 19-inch 791M light-alloy wheels with all-season or mixed-performance tires.
The Adaptive M Suspension with electronic damping can be specified in lieu of the M Sport suspension. It is also available as a standalone option or as part of the Dynamic Handling Package.
Inside, the M Sport Package blends distinctive details such as an M leather steering wheel and interior trim strips in the new Aluminum Rhombicle Anthracite finish to create a more sporting ambiance.
Convenience Package ($550)
Elevate your daily commute with the Convenience Package, carefully curated to enhance your driving experience with a range of seamlessly integrated features that include:
- 4-way power lumbar support for driver’s seat
- Comfort Access keyless entry
Premium Package ($1900)
Experience enhanced comfort while driving with the Premium Package, which includes:
- Head-up Display
- Heated Steering Wheel
- Heated front seats
- 4-way power lumbar support for driver’s seat
Driving Assistance Package ($700)
Feel an increased sense of confidence while driving with the Driving Assistance Package. This enticing bundle of features is designed to significantly enhance the safety of both drivers and passengers, as well as the overall well-being of your vehicle. Features include:
- Park Distance Control
- Active Blind Spot Detection
- Active Driving Assistant
- Lane Departure Warning
Dynamic Handling Package ($1200)
The Dynamic Handling Package offers a distinctive blend of options that deliver firm handling and enhanced comfort, particularly on uneven road surfaces.
With the Dynamic Handling Package, experience improved suspension geometry, resulting in reduced “lean” during cornering maneuvers through the innovative Adaptive M Suspension. This advanced system extracts even greater performance from your vehicle, offering an exhilarating driving experience. The Dynamic Damper Control and rear axle’s air cushioning are expertly tuned to deliver remarkably sporty driving characteristics. Whether you’re navigating a bumpy road, tackling sharp curves, or executing hard braking maneuvers, you can swiftly adapt to changing driving and road conditions with a simple touch of a button.
With the inclusion of M Sport brakes, featuring large discs and larger brake pads, you’ll enjoy exceptional fade resistance and increased stopping power. The fixed blue calipers not only contribute to the package’s motorsport-inspired aesthetic but also add a touch of style. Choose from the available options of 19″ M Double-spoke Bi-color Wheels, Style 791M with Performance Tires or 19″ M Double-spoke Bi-color Jet Black Wheels, Style 791M with Performance Run-flat Tires to further enhance your driving experience.
Driving Assistance Professional Package ($1,700)
The Driving Assistance Professional Package encompasses innovative active driving assistance features that make highway travel a worry-free experience. Features include:
- Active Driving Assistant Pro
- Extended Traffic Jam Assistant
Also included is Steering Assistant for super-convenient, partially-automated driving.
Shadowline Package ($1300)
Add a touch of sporty allure to your vehicle with the exclusive Shadowline Package. This package is specifically designed to enhance visual aesthetics with striking black elements, creating a bold and dynamic look. Available exclusively with the M Sport design, the Shadowline Package amplifies the sporty appeal of your vehicle, ensuring that it stands out from the crowd with its sleek and distinctive appearance. Features include:
- M Sport Brakes with Red or Blue Calipers
- M Shadowline Lights
- Mirror Caps in Black
- LED Lights with Cornering Lights
- Extended Shadowline Trim
Parking Assistance Package ($700)
- Rearview camera with interactive guidelines
- Active Park Distance Control
- Parking Assistant Plus
- Surround View w/ 3D View
2023 BMW 3 Series 330e – $44,900
The 330e has an MSRP of $44,900 and includes all the standard features of the 330i, plus:
PERFORMANCE AND EFFICIENCY
- 2.0-liter Turbo 4-cylinder engine w/integrated electric motor (288 hp)
- Brake Energy Regeneration
- Occasional Use Charging Cable
- 3.7 kW AC Charging Capabilities
HANDLING, RIDE AND BRAKING
- Twin-tube gas-pressure shock absorbers
- Stiffer spring struts
EXTERIOR
- 18″ V-spoke bi-color orbit grey wheels, style 780
INSTRUMENTATION AND CONTROLS
- BMW eDrive Services
COMFORT AND CONVENIENCE
- Storage compartment package
SAFETY AND SECURITY
- Adaptive Brake lights
Available Packages
The 330e gets the same available packages as the 330i.
2023 BMW 3 Series M340i – $56,400
The M340i starts at $56,400 and provides a big increase in performance over the 330i. Standard upgraded features include:
PERFORMANCE AND EFFICIENCY
- 3.0-liter TwinPower Turbo inline 6-cylinder engine (382 hp)
- M Sport Differential
- Brake Energy Regeneration
HANDLING, RIDE AND BRAKING
- M Sport Brakes with Blue Calipers
- M Sport suspension
- Variable Sport Steering
EXTERIOR
- 18″ M Double-spoke bi-color orbit grey wheels, style 848M
- Aerodynamic Kit
INTERIOR TRIM
- Aluminum Rhombicle Anthracite trim
- M footrest and M door-sill finishers
COMFORT AND CONVENIENCE
- Comfort Access keyless entry
- Power front sport seats including 2-way power side bolsters
- 2-way manual headrests
- and thigh support
- 4-way power lumbar support for front seats
Available Packages
There are six available packages for the M340i. The Driving Assistance Package, Driving Assistance Professional Package, and Parking Assistance Package we already covered.
Premium Package ($1350)
- Head-up Display
- Heated front seats
- Heated Steering Wheel
Shadowline Package ($850)
- Extended Shadowline Trim
- M Shadowline Lights
- M Sport Brakes with Red Calipers
Cooling and High-Performance Tire Package ($2,400)
And the Cooling and High-Performance Tire Package includes the M Technology Package for Increased capacity of the braking and drivetrain cooling systems and 19″ M Double-spoke Bi-color Jet Black Wheels, Style 792M with Mixed Tires.
2023 BMW 3 Series M3 – $74,300
The M3 has an MSRP of $74,300 and offers even more performance and sport over the M340i. Additional standard features include:
PERFORMANCE AND EFFICIENCY
- 3.0-liter Turbo 6-cylinder engine (473 hp)
- Track-ready cooling system
- Manual Transmission
- Optimized aerodynamics including Air Curtains in front apron and Air Breathers behind front fenders with integrated M-side gills and badging
HANDLING, RIDE AND BRAKING
- M-developed electric power steering with Servotronic
- M Drive and M Driving Dynamics Control
- Aluminum front subframe
- Aluminum suspension arms and wheel carriers
- Adaptive M Suspension with electronically controlled damper
- M Compound 4-wheel ventilated anti-lock disc brakes
- Double-joint spring strut front suspension
EXTERIOR
- Staggered 18″/19″ M Double-spoke orbit grey wheels, style 824M
- Performance non-run-flat tires
- Sport exhaust system with quad tailpipes and chrome-plated exhaust tips
- Lightweight trunk lid with integrated lip spoiler
- Aluminum hood
- Kidney grille with twin slats and model designation badge
- Aerodynamically optimized double-arm side mirrors
INTERIOR TRIM
- Extended Merino Leather
- M door-sill finishers, M footrest, M gear shift lever and M-specific design elements
AUDIO SYSTEM
- Harman Kardon Surround Sound Audio System with a 464-watt amplifier and 16 speakers
COMFORT AND CONVENIENCE
- 3-zone Climate Control including micro-filter and automatic air recirculation
- Manually adjustable steering wheel
- Cupholders for front seats
- Power front M sport seats including the backlit M logo integrated into the headrest
- Adjustable seat width
- Heated front seats
- Dual front sun visors with illuminated mirrors
SAFETY AND SECURITY
- Active Knee Protection
- Park Distance Control, front, and rear
- Adaptive LED Headlights with Cornering Lights
- Active Driving Assistant including Frontal Collision Warning
- Active Blind Spot Detection
- Lane Departure Warning
- And Speed Limit Info
Available Packages
There are two available packages for the M3. The Parking Assistance Package we’ve covered.
Executive Package
- Head-up Display
- Power tailgate
- Heated Steering Wheel
- SensaTec Dashboard
2023 BMW 3 Series M3 Competition – $78,600
The top-spec 3 series is the M3 Competition with an MSRP of $78,600. Additional upgrades over the M3 include a more powerful:
PERFORMANCE AND EFFICIENCY
- 3.0-liter BMW M TwinPower Turbo 6-cylinder engine (503 hp)
- 8-speed STEPTRONIC Automatic transmission with Drivelogic, Sport and Manual shift modes
EXTERIOR
- Staggered 19″/20″ M Double-spoke bi-color wheels, style 826M, with performance non-run-flat tires
- Sport exhaust system with quad tailpipes and black chrome-plated exhaust tips
- Extended Shadowline exterior trim including High-gloss Black Kidney Grilles, Mirror Caps, and Rear Apron
COMFORT AND CONVENIENCE
- M Seat Belts
Available Packages
The M3 Competition gets three available packages. The Driving Assistance Professional Package, and the Parking Assistance Package we already know about. For the M3 Competition, the Executive Package also includes Remote Engine Start.
Which 2023 BMW 3 Series to Buy
As for which 2023 BMW 3 Series to buy, it ultimately boils down to your personal preferences and driving needs. If you’re looking for a blend of performance, luxury, and affordability, the 330i is a fantastic choice. It’s a well-rounded sedan that offers a satisfying driving experience, advanced technology, and a comfortable interior. This is probably why it’s the go-to choice for many.
However, if you’re a driving enthusiast who craves more power and sportier handling, the M340i is worth considering. It’s equipped with a more powerful engine and M-specific features that enhance its performance and give it a more aggressive look. While it’s a bit pricier than the 330i, the driving experience it offers is truly exceptional and could be worth the extra investment if performance is a priority for you.
In the end, both the 330i and M340i are excellent choices within the 2023 BMW 3 Series lineup, each offering a unique blend of features to suit different drivers.
For those who demand the ultimate in performance and driving dynamics, the M3 and M3 Competition models are the pinnacle of the 2023 BMW 3 Series lineup. These high-performance sedans take the sporty nature of the 3 Series to the extreme, offering exhilarating power, precision handling, and a host of M-specific features.
The M3 delivers a thrilling driving experience with its high-performance engine and track-inspired enhancements. It’s a car that’s equally at home on the open road as it is on the racetrack.
For the ultimate expression of BMW’s motorsport DNA, the M3 Competition stands alone. It offers even more power and a host of exclusive features that set it apart. It’s the choice for those who accept no compromises when it comes to performance.
While these models come at a higher price point, they offer an unmatched driving experience for those who crave the ultimate in performance. Whether you choose the M3 or the M3 Competition, you’ll be getting a car that represents the very best of what the BMW 3 Series has to offer.
Paint Colors
Lastly, let’s go over the paint colors for the 2023 BMW 3 Series trim levels. There are 18 available colors. Not every color is available on every trim level.
- Jet Black
- Mineral White
- Sao Paulo Yellow
- Tanzanite Blue II
- Dravit Grey
- Portimão Blue
- Isle of Man Green
- Melbourne Red
- Frozen Portimão Blue
- Frozen Brilliant White
- Skyscraper Grey
- Aventurin Red
- Brooklyn Grey
- Frozen Pure Grey II
- Phytonic Blue
- Alpine White
- Black Sapphire
- Toronto Red
Wrapping Up
Okay, that’s it. I’m going to wrap this up. I went over the MSRP, standard features, available packages, which trim level to buy, and the paint colors for the 2023 BMW 3 Series trim levels. If you found this helpful, informative, or entertaining, please like, share, and subscribe to my channel.